Working Any Trade Shows or Expo Booths?

Do You Want to Come Home with a Full Calendar of Bookings and Dozens of Appointments Set with Prospects??
OR
Will You, Once Again, After Exhausting, Hard Work and Sore Feet - Come Home with Nothing on Your Calendar – Feeling the Trade Show was a Complete Waste of Your Money, and More Importantly, a Complete Waste of Your Time??

Sure, maybe you’ve worked some expo booths.  Perhaps you even came home with a few bookings or leads, but I’m talking about getting OUTRAGEOUS results. 

Most people think they can slap some brochures on a table or offer a drawing for a free ipod, and pooof – the masses will come running.  WRONG.

If you're like most people, you paid your fees (in many cases, hefty fees), worked like crazy to put together your display, then spent hours and hours on your feet at the booth, asking anyone who could fog a mirror and got within 30 feet of your booth to sign-up for your drawing.  

Yet, after all that work -- three or four days of hard work and suffering -- your results were “less than mediocre” -- considering your time and your costs.  You went home exhausted, with sore feet, and with a stack of slips – most with bogus phone numbers.

Let me introduce myself.  I’m Susie Nelson. I have 22 years experience in direct sales; 19 of those were with a women’s clothing company called Weekenders USA, a network marketing company where we sold clothes through home parties.

At Weekenders, I built one of the largest organizations in the company. I became it’s 2nd National Sales manager – at the time, the highest level you could attain – and I did that by promoting 10 sales managers.  Mind you, in Weekenders, to become a sales manager you had to personally sponsor at least 12 consultants, and during your three month management qualification period, expand to a unit of 20 or more with the help of your team. (And we were asking consultants to invest anywhere from $600 to $1500 for their initial samples.)

Actually, during my career with Weekenders, I promoted 16 managers directly and 2 indirectly – the most of anyone in the company; AND my unit achieved the company’s circle of excellence every single year for unit sales exceeding $650,000 or more  - in fact, 8 of those years we exceeded $1 Million in sales, and one year we exceeded $2 Million in sales. 

And let's talk commissions. (After all, don't most people pursue a multilevel marketing company or network marketing business because they want to make money? Whether you need more money to make ends meet, want extra spending cash, need to put a kid through college, want to go on your dream vacation, or want to save for retirement - most people have some sort of financial need when they jump into a multilevel or network marketing business.)

I'm proud to tell you that I built a 6-Figure income with my network marketing business. Yep - I earned gross commissions in excess of $100,000 per year (actually they ranged from $105,000 to $135,000). And mine weren't just a fluke or an anomaly. I maintained that commission level for 13 years straight.

Do your homework - in a network marketing business, very few people exceed $100 grand in commissions. I've heard it's less than .1% of the distributors in the business. (And by the way, I've got the 1099's to prove it!)

One time I asked myself, "If I were in a multilevel marketing company, what kind of commissions would I earn with the same organization?" So I sharpened my pencil, grabbed my calculator, and "equated my business" to a multilevel plan.

The equivalent business in the MLM industry would have produced commissions in excess of $1.5 Million. Ouch!

Whether you're in multilevel marketing or network marketing, the key to your success will be learning to continually generate new, qualified leads.

Sure, I earned this success because I was a really strong trainer; because I implemented a smart, well thought out strategy; and I focused on keeping the business duplicable. All important pieces to build a great business.

But what made my business so much more successful than the typical distributor?? Why did I reach and maintain 6-Figure commissions when most others couldn't.

I mastered new lead-generation, and
taught my consultants to do the same. 

And that is a skill, by the way – there’s no magic to lead generation – it is simply learning the skills and taking action.

My business strategy is what built, you might say, my network marketing empire – and more importantly, my commissions. 

The fact is, you can do it, too. Yep - if I can do it, you can do it.

And here's one way that I regularly found new, qualified leads for my business...

I built a huge chunk of my businesses by finding qualified leads working booths at trade shows, expos, and fairs. 
Call me crazy – but I love the darn things.  I think trade show and expo booths are one of the best business-generating tools there is – IF YOU KNOW WHAT YOU’RE DOING.   

That’s the problem.  Most people don’t know how to work a booth right.  Most people don’t have a clue how to get amazing, KICK BUTT results at an expo.  They invest their hard-earned dollars, hoping to come home with so many new leads that they’ll be busy for the next three years.  But rarely is that the case.

So why am I an expert on booths?  Why am I the person to teach you how to get results so amazing that you’ll have leads coming out of your ears?  I’m not talking about a big stack of drawing slips.  Anybody can entice people to register for a drawing if the prize is big enough. I’m talking about generating a full calendar of bookings ON YOUR CALENDAR right at the booth.  I’m talking about a list of potential business prospects who are SCHEDULED to meet with you.  I’m talking about SELLING SO MUCH PRODUCT that you COVER ALL OF YOUR EXPENSES. 

That’s my definition of great results from a booth. 

And that’s what I will teach you to do in “Kick Butt Booths - How to Get Outrageous Results from a Trade Show or Expo Booth.”

Let me tell you a little more about my background. I started in network marketing to make a little bit of part-time cash – you know, to pay off some credit card bills and have some extra fun money.  But I started to see the potential of the business.  I crunched the numbers and figured out that I could build my income quickly if I focused on finding and sponsoring lots of new consultants.  So I made a decision to quit my engineering job (yep, I'm a Chemical Engineer) to pursue my business as a fulltime venture. 

Suddenly, with no income from a “day job,” I had no safety net.  I HAD to build my business quickly, because living in a box under the nearest bridge wasn’t my idea of a great lifestyle.

In addition, I had recently moved to a new town (Sioux Falls, South Dakota to be exact).  Since I knew very few people, I had to find a way to generate new business….QUICKLY.  I needed to get some parties on my calendar to pay the rent, and I dreamed of building a huge organization in my network marketing company.

So I booked a couple booths.  One, at a county fair.  The other, at a women’s expo. 

I quickly realized that I didn’t have a clue what I was doing.  I managed to eek out a few sales, and got a couple leads, but my results certainly weren’t impressive.  They weren’t anything to “write home about,” and I certainly didn’t recoup my investment.

But I learned from that experience.  I saw the potential as I watched the crowds go by. 

I realized that there was potential to generate incredible qualified leads, so I booked a couple more booths and went to work figuring out a system for success.  I wasn’t going to invest anymore of my hard-earned dollars without ensuring great results.

And I don’t mean going home with a lead or two.  I’m talking about results like this: 

21 bookings for parties ON THE CALENDAR!!

Yep – that’s what I accomplished at just one trade show booth.  And guess what?  They were booked during the 4-weeks following the booth (in January and February – at the END of our season). 

Seriously.

During my 19-year career with my network marketing company, I moved five times.  In network marketing, that means you are starting over from scratch.  So each time I moved, as part of my "get business going quickly when I don't know a soul" plan, I immediately reserved space at a couple trade shows or expos. 

And because I developed a system, because I mastered the art of working expos, trade show booths, and fairs, it meant instant business.

Recently I participated in an expo at a mall.  As always, because of my techniques for working booths, my booth was very busy – but as I started to look around – I realized that the booths around me were not getting any leads at all.  Keep in mind, I don’t believe in attacking people in the aisle or chasing them down with a drawing slip in my hand.  (That, by the way, is the kind of behavior you see from people who don’t have a clue how to work a booth effectively.)  

By day two, the guy next to me went home.  He did the old “leave some brochures – they’ll take them if they’re interested” routine. 

The jewelry booth down the aisle “closed up shop” early.  And since they didn’t want to risk having their product stolen – they left an empty table with their company name strewn across the top.  Wow – that’s impressive.

But me, my results were quite different.  Once again, I came home with a calendar full of booked parties, a nice chunk of sales, and several prospects for the business.  It was a great investment of both my money and my time. 

These are the secrets that I reveal in this new package called “Kick Butt Booths - How to Get Outrageous Results from a Trade Show or Expo Booth” – specifically for people in the network marketing, multilevel marketing or party-plan business. 

Yes – whether you’re a Mary Kay consultant, a Tastefully Simple consultant, with Pampered Chef, Tupperware, Arbonne, Latasia, Jockey Person-to-Person, Private Quarters, or Premier Jewelry; World Ventures, Isogenix, or Primerica – just to name a few – this program will teach you how to get amazing results from both the money and the time that you invest in a trade show booth.

Here’s just some of what you’ll learn:

• What are the 20 questions you MUST ask the show promoter before booking a booth?
• Goal setting for your booth results.
• Cost Analysis – is it worth your money and your time?
• How to use a booth to boost your current business.
• Pre-marketing – tools to get people looking for YOUR booth!
• Set-up and Design – how to get the most from a small space.
• How to determine the number of people who need to work the booth.
• Working with other consultants – how to prevent a cat fight.
• How to work effectively with the crowd.
• Conversation starters – how to get ANYBODY to stop at your booth.
• Drawings Slips and Surveys.  The Pros and Cons – should you use them or not, and if you do – how to use them well.
• Stage time – get a herd of people running to your booth
• Learn why you need to arrive at least an hour early each day (and it’s NOT to get your booth set-up).
• Attract people – don’t repel people.  (This includes a great way to learn this technique quickly.)
• How to get “take it to the bank” sales at a booth.
• Bookings, bookings, bookings.  In this, I share my “secret weapon” for filling my calendar at a booth.
• Catalogs – how NOT to give them away.
• Leads, leads, leads – now what?  How to do effective marketing after the booth. 

And here’s what really cool.  In addition to the wealth of information that you’ll learn about working a trade show or expo booth, you’ll also have access to my exclusive resources area – strictly for people who invest in the program.  There’s no monthly fee.  It is strictly available to you as a bonus.  All of the marketing examples are in Word format, so you can easily revise them for you and your multilevel marketing or network marketing business – saving you THOUSANDS of hours. 

Here’s what you get in “Kick Butt Booths - How to Get Outrageous Results from a Trade Show or Expo Booth”:

1) This is a digital program (so you'll get immediate access!) There are four audios - in which I take you from start to finish – you’ll learn what to do from the moment you consider booking a booth – all the way through to a calendar full of bookings and a stack of prospects.  It covers everything I explained above, plus additional tips and secrets – you know -- the little gems that grab your attention each time you listen.  This is four hours of incredible training that can take you from “working a trade show booth rookie” to “working a trade show booth pro” – and considering the time you’ll spend at the booth – this is “worth its weight in gold” (which, as you know, is more than $1000 bucks per ounce).

2)  The Big “Kick Butt Booth” Resources - loaded with support materials.   It starts with the “booth evaluation” checklist – telling you exactly what you need to know to do your “due diligence” before you even consider booking at a venue. Next, it helps you calculate your costs and set your goals, using realistic information.  It has sample drawing slips, surveys, and info slips. And that’s just the beginning.

Let me share one secret now.  Most people never do any follow-up AFTER the booth.  They get home, they’re tired, then “life takes over” and they’re too busy to do a thing with all those lead slips.  The information in the big "Kick Butt Booths” Resource Book has everything ready for you to do incredible pre and post marketing.  From emails that you can copy and send, to examples of drawing slips and surveys to use at your booth, to follow-up letters and much, much more.  This book includes everything you need to work your booth well, without spending hours upon hours writing marketing materials yourself. 

So let me ask you a question:

What are 5 or 6 (or More!) New Bookings Worth to Your Business?

AND

What are 3 or 4 New Distributors Worth to Your Business?

I’m being conservative here.  When you learn about my Secret Weapon for booking presentations RIGHT AT YOUR BOOTH, you’ll have people walk up to you, panting like puppies, anxious to ask you if they can grab a date on your calendar.  Or anxious to ask if they can learn more about your company.

Then you’ll truly understand the power of this program. 

You see, when I invested in a trade show booth, one of my goals was to recover my costs...QUICKLY. 

So at a recent Women’s Expo, where I paid $1200 bucks for the booth, and incurred additional costs for carpet, a tablecloth, etc., for a total of  about $1500 before it was all said and done; my goal was to earn back that dough in two weeks.

I exceeded my goal!  I recovered my costs in just 10 days with profits from all the parties I booked.

And my system works, whether you’re working a very small event or a big trade show booth or expo booth. 

So let me ask you another question:

If you are investing your moolah IN the trade show booth, and you’re investing your time AT the trade show booth,
Don’t You Want to Learn the Techniques and Strategies to Get the Best Results FROM the Trade Show Booth??

Recently I received an email from Diane - a Sr. Consultant with Pampered Chef in the Dallas who invested in this program, prior to working the Dallas Bridal Show. She implemented the systems in this program, and was excited to share her results:

"My Dallas Bridal Show booth was AWESOME!!!! The show was for two days, Saturday and Sunday, and on Saturday, I booked 10 cooking shows; and on Sunday, I booked 3 cooking shows. Then I have been following-up with people and I have booked 4 more cooking shows. So, an awesome booth!! Thank you so much for your assistance!"

You can get the same kind of results that Diane and I did. Based on the business I KNOW you’ll attract when you master the techniques that took me years to develop, I should be pricing this package at $1997 or higher!

But I’m not. 

I know you’re a bit nervous about the money you’re forking out just to reserve your booth space.  And I want to help you generate fabulous, qualified leads for your network marketing or multilevel marketing business. 

So, at least for now, I’m offering this program for the ridiculously low price of $297 bucks.

I must be nuts!  I’ve worked more than 80 booths during my career, so this material has been tested again, and again, and again.

But for a limited time, I’m offering it to you for just $297.

What is that equal to? – profits from just a couple presentations, or commissions or bonuses from a couple new distributors??  Am I right??

Considering the money and time you're investing in a trade show booth or expo booth, don't you want to get the most from your investment by learning how to work your booth WELL?

Seems like a no-brainer to me....

Strictly while supplies last - I'm adding some "Kick Butt" bonuses!

Bonus #1: Special Report: "How to Start a Conversation with Anyone!!" Not only will this info help at increase your results at a booth - it will help you increase your business when you master this skill. And you'll get immediate access after you process your purchase.
Value: $27

Bonus #2: Access to my "Secret Booking Weapon" training. This is seriously worth more than the cost of the course! It's such a powerful secret weapon that will help you leave your "booth competitors" in the dust, that I can't share more info here. But I'll tell you this: I used it to fill my calendar with 21 bookings during the four weeks following the booth. This is what Diane used to get her Kick Butt results. And I'm giving you complete training on how to create and use this tool...

Bonus #3: My "Secret Booking Weapon" file. Take this to your local printer and get these created so you can use them at lots of events! All of the work is done for you!!

Obviously, with a “no questions asked” guarantee like that, there’s no risk.

So grab your package deal now – before I come to my senses and increase the price. 

To your KICK BUTT success,

Susie Nelson

PS:  Will you end 2010, having doubled, tripled, even quadrupled your business?  To do that, you need to generate qualified leads.  This program will teach you a powerful technique to do so.

PPS:  I’m not sure how long I will keep these outrageously low prices.  My business consultants think I’m nuts….